Roxy surf products are available now at the Surf Station, including rash guards, bikinis, wetsuits, t-shirts, tops, sunglasses, watches, shorts, and more!
HISTORY OF ROXY
Long overdue, Roxy was one of the first to establish a pure women’s surf brand in 1990. “Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a women’s line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed. Strong retail presence is key to a strong brand, and retail stores were the perfect opportunity to showcase the Roxy lifestyle. The first freestanding Roxy store was opened in Hawaii in 1997, and another store followed in 2000 in Southern California’s South Coast Plaza. The retail chain now features stores all over the world, offering a taste of the surf lifestyle to girls everywhere.Roxy is now a global lifestyle brand, offering products for every aspect of the active girl’s life. ‘Daring, confident, naturally beautiful, fun, alive: Roxy’.”