{"title":"Veia","description":"\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/veia_surf.jpg?v=1741714724\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eVEIA - Rooted in performance surfing and developed in collaboration with 2X World Champion John John Florence, VEIA is dedicated to enhancing your surfing, travel and life experiences by dialing in the details that can make or break your sessions. Our first collection is now available, and we are developing and testing products all the time to get them ready for you to enjoy. Overbuilding leads to extra weight, bulk and worst of all things that can break. We focus on what matters..durability and quality materials and design as well as proprietary design features exclusive to VEIA. We use everything we make and if it can be improved we do it. Simple as that. From our leash cuffs and connectors, to traction arch heights, to where we place zippers and pockets on our bags, we are continually testing and refining.\u003c\/p\u003e","products":[{"product_id":"veia-jjf-pro-round-tail-traction-pad","title":"VEIA JJF Round Tail Pro Traction Pad - Night","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eDesigned with John's legendary Pyzel Ghost model in mind, the Round Tail Pro Pad is made to comfortably fit the round tail surfboard shape with ease. Designed in collaboration with John John Florence, the JJF Pro Pad is everything you need and nothing you don't. From the SuperSOFT Eco EVA to the 45 to flat kick pad for maximum performance and push through even the heaviest lips, the JJF Pro Pad will give you the consistent connection you need to progress your surfing. More isn't better..better is better.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThree piece pad\u003c\/li\u003e\n\u003cli\u003eArch bar\u003c\/li\u003e\n\u003cli\u003eUltralite venting\u003c\/li\u003e\n\u003cli\u003e45 degree to vertical kick pad\u003c\/li\u003e\n\u003cli\u003eSuperSOFT Eco EVA foam\u003c\/li\u003e\n\u003cli\u003eVEIA Venting and Weight reduction cutouts\u003c\/li\u003e\n\u003cli\u003eDiamond Pattern\u003c\/li\u003e\n\u003cli\u003eRecycled packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Night","offer_id":40976524804157,"sku":"VTRAJJF01NIGHT","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/night_c7db6d14-1fee-4d08-a38e-0b67183e0245.jpg?v=1722983264"},{"product_id":"veia-jjf-squash-tail-pro-traction-pad-hi-vis-orange-space","title":"VEIA JJF Squash Tail Pro Traction Pad - Hi Vis Orange\/Space","description":"\u003cp class=\"p1\"\u003eAs a 2 X World Champion, 5 X Triple Crown Winner, Olympic Athlete, Eddie Aikau Champ and professional surfer for over a decade,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\" title=\"VEIA Supplies John John Florence JJF Pro Surf Leash\" data-mce-href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\"\u003eJohn John Florence\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003erefuses to use any traction pad other than his own design with VEIA Supplies.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with John's Pyzel Red Tiger \u0026amp; Shadow surfboards in mind, the JJF Squash Tail Pro Traction Pad is made to comfortably fit any round or pintail surfboard with ease. It remains lightweight while harnessing power and grip through a PowerPocket arch bar, VEIA venting and weight reduction cutouts, 45 degree to vertical kick pad \u0026amp; more (see features below).\u003c\/p\u003e\n\u003cp\u003eFEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7mm Arch Bar featuring VEIA's PowerPocket.\u003c\/li\u003e\n\u003cli\u003eUltralite VEIA venting \u0026amp; weight reduction cutouts.\u003c\/li\u003e\n\u003cli\u003e45 degree to vertical kick pad.\u003c\/li\u003e\n\u003cli\u003eDiamond cut pattern on Eco-EVA foam.\u003c\/li\u003e\n\u003cli\u003e3 Piece pad for customized placement.\u003c\/li\u003e\n\u003cli\u003eRecycled Eco-packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Hi Vis Orange\/Space","offer_id":42415158427709,"sku":"VTRAJJF02HVORANGE","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/hivid2.jpg?v=1750187242"},{"product_id":"veia-explorer-flat-traction-pad-night-camo","title":"VEIA Explorer Flat Traction Pad - Night\/Camo","description":"\u003cp\u003eDesigned for the surfer who likes the sensitivity of no arch underfoot without sacrificing grip, our Explorer Flat Traction Pad is optimal for your shortboard, fish, twin or even a fun shape.\u003c\/p\u003e\n\u003cp\u003eWorld Champion \u0026amp; VEIA Ambassador, Caity Simmers only layes up her Borst surfboards with the Explorer Flat Pad for top performance, quality \u0026amp; of course... style.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Night\/Camo","offer_id":42646974726205,"sku":"VTRA-EXPLFL-NICAM","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/cam_9add4e36-6eae-4dd7-834c-6b2f756c9534.jpg?v=1760982221"},{"product_id":"veia-classic-logo-mens-s-s-t-shirt-cool-grey","title":"VEIA Classic Logo Men's S\/S T-Shirt - Cool Grey","description":"\u003cp\u003e\u003cspan\u003eRepresent VEIA Supplies with our Classic Logo Tee, a casual and cool fit with a soft feel. Durable and relaxed for a day at the beach or ready for any adventure, just like our gear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePrinted in the USA\u003c\/p\u003e","brand":"VEIA","offers":[{"title":"Cool Grey \/ M","offer_id":42710462136381,"sku":"T20SP26T026-CGRY-M","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Cool Grey \/ L","offer_id":42710462169149,"sku":"T20SP26T026-CGRY-L","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Cool Grey \/ XL","offer_id":42710462201917,"sku":"T20SP26T026-CGRY-XL","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/veia1_de0fcae4-8363-4df0-a891-d0989fe5cbfc.jpg?v=1762920042"},{"product_id":"veia-explorer-3-piece-traction-pad-carmel","title":"VEIA Explorer 3 Piece Traction Pad - Carmel","description":"\u003cp\u003eTrusted by VEIA Ambassadors like Ivan Florence, Luke Swanson \u0026amp; more, VEIA's Explorer 3 Piece Traction Pad is an optimal pad for any surfboard tail shape, bringing maximum performance to any board it's placed on.\u003c\/p\u003e\n\u003cp\u003eThe NEW Explorer 3 Piece design features a parallel cut through the tail pad for optimal pad placement and a sleeker look. The low arch, preferred by Ambassador Victor Bernardo for progressive free surfing is perfect for anyone looking for a less aggressive arch feel without going with a flat pad. \u003c\/p\u003e\n\u003cp\u003eMore isn't better..better is better.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Caramel","offer_id":42926609399869,"sku":"VTRAFLT01CARAMEL","price":47.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/car1_9d93446e-33bd-4f5a-8e84-d960614201d0.jpg?v=1768684018"},{"product_id":"veia-explorer-3-piece-traction-pad-blue-1","title":"VEIA Explorer 3 Piece Traction Pad - Blue","description":"\u003cp\u003eTrusted by VEIA Ambassadors like Ivan Florence, Luke Swanson \u0026amp; more, VEIA's Explorer 3 Piece Traction Pad is an optimal pad for any surfboard tail shape, bringing maximum performance to any board it's placed on.\u003c\/p\u003e\n\u003cp\u003eThe NEW Explorer 3 Piece design features a parallel cut through the tail pad for optimal pad placement and a sleeker look. The low arch, preferred by Ambassador Victor Bernardo for progressive free surfing is perfect for anyone looking for a less aggressive arch feel without going with a flat pad. \u003c\/p\u003e\n\u003cp\u003eMore isn't better..better is better.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Blue","offer_id":43178169172029,"sku":"VTRA03DKBLUE","price":47.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/blue1_a89712ff-2d8b-4ad1-b169-cb3945838f64.jpg?v=1778700973"},{"product_id":"veia-jjf-squash-tail-pro-traction-pad-coyote-white","title":"VEIA JJF Squash Tail Pro Traction Pad - Coyote\/White","description":"\u003cp class=\"p1\"\u003eAs a 2 X World Champion, 5 X Triple Crown Winner, Olympic Athlete, Eddie Aikau Champ and professional surfer for over a decade,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\" title=\"VEIA Supplies John John Florence JJF Pro Surf Leash\" data-mce-href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\"\u003eJohn John Florence\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003erefuses to use any traction pad other than his own design with VEIA Supplies.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with John's Pyzel Red Tiger \u0026amp; Shadow surfboards in mind, the JJF Squash Tail Pro Traction Pad is made to comfortably fit any round or pintail surfboard with ease. It remains lightweight while harnessing power and grip through a PowerPocket arch bar, VEIA venting and weight reduction cutouts, 45 degree to vertical kick pad \u0026amp; more (see features below).\u003c\/p\u003e\n\u003cp\u003eFEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7mm Arch Bar featuring VEIA's PowerPocket.\u003c\/li\u003e\n\u003cli\u003eUltralite VEIA venting \u0026amp; weight reduction cutouts.\u003c\/li\u003e\n\u003cli\u003e45 degree to vertical kick pad.\u003c\/li\u003e\n\u003cli\u003eDiamond cut pattern on Eco-EVA foam.\u003c\/li\u003e\n\u003cli\u003e3 Piece pad for customized placement.\u003c\/li\u003e\n\u003cli\u003eRecycled Eco-packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Coyote\/White","offer_id":43178203480125,"sku":"VTRAJJF02COYOTE","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/kw.jpg?v=1778701921"},{"product_id":"veia-jjf-squash-tail-pro-traction-pad-night-hi-vis-green","title":"VEIA JJF Squash Tail Pro Traction Pad - Night\/Hi Vis Green","description":"\u003cp class=\"p1\"\u003eAs a 2 X World Champion, 5 X Triple Crown Winner, Olympic Athlete, Eddie Aikau Champ and professional surfer for over a decade,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\" title=\"VEIA Supplies John John Florence JJF Pro Surf Leash\" data-mce-href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\"\u003eJohn John Florence\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003erefuses to use any traction pad other than his own design with VEIA Supplies.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with John's Pyzel Red Tiger \u0026amp; Shadow surfboards in mind, the JJF Squash Tail Pro Traction Pad is made to comfortably fit any round or pintail surfboard with ease. It remains lightweight while harnessing power and grip through a PowerPocket arch bar, VEIA venting and weight reduction cutouts, 45 degree to vertical kick pad \u0026amp; more (see features below).\u003c\/p\u003e\n\u003cp\u003eFEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7mm Arch Bar featuring VEIA's PowerPocket.\u003c\/li\u003e\n\u003cli\u003eUltralite VEIA venting \u0026amp; weight reduction cutouts.\u003c\/li\u003e\n\u003cli\u003e45 degree to vertical kick pad.\u003c\/li\u003e\n\u003cli\u003eDiamond cut pattern on Eco-EVA foam.\u003c\/li\u003e\n\u003cli\u003e3 Piece pad for customized placement.\u003c\/li\u003e\n\u003cli\u003eRecycled Eco-packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Night\/Hi Vis Green","offer_id":43178205380669,"sku":"VTRAJJF02HVGREEN","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/hivis.jpg?v=1778702043"},{"product_id":"veia-jjf-squash-tail-pro-traction-pad-night-yellow","title":"VEIA JJF Squash Tail Pro Traction Pad - Night\/Yellow","description":"\u003cp class=\"p1\"\u003eAs a 2 X World Champion, 5 X Triple Crown Winner, Olympic Athlete, Eddie Aikau Champ and professional surfer for over a decade,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\" title=\"VEIA Supplies John John Florence JJF Pro Surf Leash\" data-mce-href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\"\u003eJohn John Florence\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003erefuses to use any traction pad other than his own design with VEIA Supplies.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with John's Pyzel Red Tiger \u0026amp; Shadow surfboards in mind, the JJF Squash Tail Pro Traction Pad is made to comfortably fit any round or pintail surfboard with ease. It remains lightweight while harnessing power and grip through a PowerPocket arch bar, VEIA venting and weight reduction cutouts, 45 degree to vertical kick pad \u0026amp; more (see features below).\u003c\/p\u003e\n\u003cp\u003eFEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7mm Arch Bar featuring VEIA's PowerPocket.\u003c\/li\u003e\n\u003cli\u003eUltralite VEIA venting \u0026amp; weight reduction cutouts.\u003c\/li\u003e\n\u003cli\u003e45 degree to vertical kick pad.\u003c\/li\u003e\n\u003cli\u003eDiamond cut pattern on Eco-EVA foam.\u003c\/li\u003e\n\u003cli\u003e3 Piece pad for customized placement.\u003c\/li\u003e\n\u003cli\u003eRecycled Eco-packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Night\/Yellow","offer_id":43178208854077,"sku":"VTRAJJF02NTYLW","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/yell.jpg?v=1778702257"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/collections\/veia_surf_supplies.jpg?v=1670428267","url":"https:\/\/www.surfstationstore.com\/collections\/veia\/color-grey+size-l.oembed","provider":"Surf Station Store","version":"1.0","type":"link"}