{"title":"Veia","description":"\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/veia_surf.jpg?v=1741714724\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eVEIA - Rooted in performance surfing and developed in collaboration with 2X World Champion John John Florence, VEIA is dedicated to enhancing your surfing, travel and life experiences by dialing in the details that can make or break your sessions. Our first collection is now available, and we are developing and testing products all the time to get them ready for you to enjoy. Overbuilding leads to extra weight, bulk and worst of all things that can break. We focus on what matters..durability and quality materials and design as well as proprietary design features exclusive to VEIA. We use everything we make and if it can be improved we do it. Simple as that. From our leash cuffs and connectors, to traction arch heights, to where we place zippers and pockets on our bags, we are continually testing and refining.\u003c\/p\u003e","products":[{"product_id":"veia-jjf-pro-6-comp-leash","title":"VEIA JJF Pro Comp Surfboard Leash - 6'\/Night Black","description":"\u003cp data-mce-fragment=\"1\"\u003eDeveloped\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ewith John John Florence, the JJF Pro Leash is tested and proven to last in all conditions. Designed with comfort \u0026amp; longevity in mind, the Pro Leash features a low profile neoprene lined cuff that is so soft you won't notice it is there.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe shorter and lower profile railsaver reduces drag and keeps the overall weight down and micro velcro on the cuff provides maximum hold.  \u003c\/span\u003eMore isn't better..better is better.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDuralite Neoprene lined cuff for light weight and durability\u003c\/li\u003e\n\u003cli\u003eDual swivel connection\u003c\/li\u003e\n\u003cli\u003eUltralite micro velcro\u003c\/li\u003e\n\u003cli\u003eLow profile rail saver for reduced drag and light weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSpecs:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCord Length - 6'\u003c\/li\u003e\n\u003cli\u003eCord Thickness - 5mm\u003c\/li\u003e\n\u003cli\u003eCuff Width - 50mm\u003c\/li\u003e\n\u003cli\u003eRailsaver Width - 25mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n","brand":"VEIA","offers":[{"title":"Night Black \/ 6' 0","offer_id":40416234635325,"sku":"VEIAJJF65LSH-NBLK","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/products\/veiajjf1.jpg?v=1670361121"},{"product_id":"veia-jjf-squash-tail-pro-traction-pad-hi-vis-orange-space","title":"VEIA JJF Squash Tail Pro Traction Pad - Hi Vis Orange\/Space","description":"\u003cp class=\"p1\"\u003eAs a 2 X World Champion, 5 X Triple Crown Winner, Olympic Athlete, Eddie Aikau Champ and professional surfer for over a decade,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\" title=\"VEIA Supplies John John Florence JJF Pro Surf Leash\" data-mce-href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\"\u003eJohn John Florence\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003erefuses to use any traction pad other than his own design with VEIA Supplies.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with John's Pyzel Red Tiger \u0026amp; Shadow surfboards in mind, the JJF Squash Tail Pro Traction Pad is made to comfortably fit any round or pintail surfboard with ease. It remains lightweight while harnessing power and grip through a PowerPocket arch bar, VEIA venting and weight reduction cutouts, 45 degree to vertical kick pad \u0026amp; more (see features below).\u003c\/p\u003e\n\u003cp\u003eFEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7mm Arch Bar featuring VEIA's PowerPocket.\u003c\/li\u003e\n\u003cli\u003eUltralite VEIA venting \u0026amp; weight reduction cutouts.\u003c\/li\u003e\n\u003cli\u003e45 degree to vertical kick pad.\u003c\/li\u003e\n\u003cli\u003eDiamond cut pattern on Eco-EVA foam.\u003c\/li\u003e\n\u003cli\u003e3 Piece pad for customized placement.\u003c\/li\u003e\n\u003cli\u003eRecycled Eco-packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Hi Vis Orange\/Space","offer_id":42415158427709,"sku":"VTRAJJF02HVORANGE","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/hivid2.jpg?v=1750187242"},{"product_id":"veia-explorer-flat-traction-pad-night-camo","title":"VEIA Explorer Flat Traction Pad - Night\/Camo","description":"\u003cp\u003eDesigned for the surfer who likes the sensitivity of no arch underfoot without sacrificing grip, our Explorer Flat Traction Pad is optimal for your shortboard, fish, twin or even a fun shape.\u003c\/p\u003e\n\u003cp\u003eWorld Champion \u0026amp; VEIA Ambassador, Caity Simmers only layes up her Borst surfboards with the Explorer Flat Pad for top performance, quality \u0026amp; of course... style.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Night\/Camo","offer_id":42646974726205,"sku":"VTRA-EXPLFL-NICAM","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/cam_9add4e36-6eae-4dd7-834c-6b2f756c9534.jpg?v=1760982221"},{"product_id":"veia-classic-logo-mens-s-s-t-shirt-cool-grey","title":"VEIA Classic Logo Men's S\/S T-Shirt - Cool Grey","description":"\u003cp\u003e\u003cspan\u003eRepresent VEIA Supplies with our Classic Logo Tee, a casual and cool fit with a soft feel. Durable and relaxed for a day at the beach or ready for any adventure, just like our gear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% cotton\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePrinted in the USA\u003c\/p\u003e","brand":"VEIA","offers":[{"title":"Cool Grey \/ M","offer_id":42710462136381,"sku":"T20SP26T026-CGRY-M","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Cool Grey \/ L","offer_id":42710462169149,"sku":"T20SP26T026-CGRY-L","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Cool Grey \/ XL","offer_id":42710462201917,"sku":"T20SP26T026-CGRY-XL","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/veia1_de0fcae4-8363-4df0-a891-d0989fe5cbfc.jpg?v=1762920042"},{"product_id":"veia-jjf-squash-tail-pro-traction-pad-coyote-white","title":"VEIA JJF Squash Tail Pro Traction Pad - Coyote\/White","description":"\u003cp class=\"p1\"\u003eAs a 2 X World Champion, 5 X Triple Crown Winner, Olympic Athlete, Eddie Aikau Champ and professional surfer for over a decade,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\" title=\"VEIA Supplies John John Florence JJF Pro Surf Leash\" data-mce-href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\"\u003eJohn John Florence\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003erefuses to use any traction pad other than his own design with VEIA Supplies.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with John's Pyzel Red Tiger \u0026amp; Shadow surfboards in mind, the JJF Squash Tail Pro Traction Pad is made to comfortably fit any round or pintail surfboard with ease. It remains lightweight while harnessing power and grip through a PowerPocket arch bar, VEIA venting and weight reduction cutouts, 45 degree to vertical kick pad \u0026amp; more (see features below).\u003c\/p\u003e\n\u003cp\u003eFEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7mm Arch Bar featuring VEIA's PowerPocket.\u003c\/li\u003e\n\u003cli\u003eUltralite VEIA venting \u0026amp; weight reduction cutouts.\u003c\/li\u003e\n\u003cli\u003e45 degree to vertical kick pad.\u003c\/li\u003e\n\u003cli\u003eDiamond cut pattern on Eco-EVA foam.\u003c\/li\u003e\n\u003cli\u003e3 Piece pad for customized placement.\u003c\/li\u003e\n\u003cli\u003eRecycled Eco-packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Coyote\/White","offer_id":43178203480125,"sku":"VTRAJJF02COYOTE","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/kw.jpg?v=1778701921"},{"product_id":"veia-jjf-squash-tail-pro-traction-pad-night-yellow","title":"VEIA JJF Squash Tail Pro Traction Pad - Night\/Yellow","description":"\u003cp class=\"p1\"\u003eAs a 2 X World Champion, 5 X Triple Crown Winner, Olympic Athlete, Eddie Aikau Champ and professional surfer for over a decade,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\" title=\"VEIA Supplies John John Florence JJF Pro Surf Leash\" data-mce-href=\"https:\/\/veiasupplies.com\/pages\/john-john-florence-1\"\u003eJohn John Florence\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003erefuses to use any traction pad other than his own design with VEIA Supplies.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with John's Pyzel Red Tiger \u0026amp; Shadow surfboards in mind, the JJF Squash Tail Pro Traction Pad is made to comfortably fit any round or pintail surfboard with ease. It remains lightweight while harnessing power and grip through a PowerPocket arch bar, VEIA venting and weight reduction cutouts, 45 degree to vertical kick pad \u0026amp; more (see features below).\u003c\/p\u003e\n\u003cp\u003eFEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7mm Arch Bar featuring VEIA's PowerPocket.\u003c\/li\u003e\n\u003cli\u003eUltralite VEIA venting \u0026amp; weight reduction cutouts.\u003c\/li\u003e\n\u003cli\u003e45 degree to vertical kick pad.\u003c\/li\u003e\n\u003cli\u003eDiamond cut pattern on Eco-EVA foam.\u003c\/li\u003e\n\u003cli\u003e3 Piece pad for customized placement.\u003c\/li\u003e\n\u003cli\u003eRecycled Eco-packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"VEIA","offers":[{"title":"Night\/Yellow","offer_id":43178208854077,"sku":"VTRAJJF02NTYLW","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/files\/yell.jpg?v=1778702257"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/1902\/9309\/collections\/veia_surf_supplies.jpg?v=1670428267","url":"https:\/\/www.surfstationstore.com\/collections\/veia\/color-yellow.oembed","provider":"Surf Station Store","version":"1.0","type":"link"}