Pride has today become a leader in the bodyboard industry, providing more and more performing products to professionals and amateurs of this spectacular sport. Technology playing a major role in this field, our goal is to constantly offer products with innovative characteristics. The Pride Lab, our research-based facility, tries its best to develop and integrate these new technologies in Pride bodyboards in order to provide you with the most amazing riding companions. With its values of excellence, Pride is committed to create products adapted to your type of ride, whatever it may be.