VEIA - Rooted in performance surfing and developed in collaboration with 2X World Champion John John Florence, VEIA is dedicated to enhancing your surfing, travel and life experiences by dialing in the details that can make or break your sessions. Our first collection is now available, and we are developing and testing products all the time to get them ready for you to enjoy. Overbuilding leads to extra weight, bulk and worst of all things that can break. We focus on what matters..durability and quality materials and design as well as proprietary design features exclusive to VEIA. We use everything we make and if it can be improved we do it. Simple as that. From our leash cuffs and connectors, to traction arch heights, to where we place zippers and pockets on our bags, we are continually testing and refining.